Sell your widget to widget sellers.
There are all kinds of fun ways to get your product or service to the people. We are big fans of enrolling others to promote your stuff for you. They become branches, extensions that reach places you can't. 
Examples. A Grocery Store! A Premier Listing! A tradeshow! A Display Ad!
Hey. Just tell us what you want to promote, we'll figure out how to get it done.
Some of our favorite ideas include:
Talk about it in forums and chat rooms. - Give out free samples. - Partner it with another product or service targeting your prospects.