WebManna

If you want to win online you need to know 1 very important thing.  … The score.
In marketing, the score is a comprehensive review of your current campaigns.
What works, what doesn’t work,  – what is your competition doing, and what to do

Web and Marketing Audits

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Most businesses don’t have time to keep their own score, they are too busy playing the game. That’s why they partner with WebManna.    We offer comprehensive marketing audits.  Audit used be a scary word, now an audit means you get the details you need to win. Webmanna offers full audits and ala carte audits for specific marketing channels.

It’s what you don’t know that can make all the difference.  Now you can win with WebManna.

AND ,- winning isn’t everything, looking good,  is important too.  Your business, online and in print, needs to look credible, needs to be memorable, and every once in a while, needs a good face lift.  The Webmanna graphic design team can make your business look like a million bucks for just a few dollars.

Vanity isn’t all bad. Spice up your image and proudly show it off.

Need a design facelift or a marketing audit?  You can Call 877 Ask WebManna or visit www.Webmanna.com

for a makeover that makes a difference in your bottom line.

When it comes to marketing, websites and blogs, customers often lead with their heart.  Everything from, wanting white text on a black background to changing the shade of  red 5 times to get it right.  What seems “right” now might not be what’s best for site visitors. Designing a site for visitors that captures the goals and branding of the site owner is our job.  So what do we do when the client wants to micromanage the project?

My opinion is simple on this one.  In the contract, limit the number of hours or number of versions you will design for a client post completion of 1st draft.  You should gather enough info to get the bulk of the project correct on the first draft, tweak on the second draft, and finalize the third draft.

Stress up front:

• the importance of making thorough changes on the first revision
• making subtle color changes on minor elements of a webpage can disrupt the overall design
• the more we pick at the site, the longer it takes to go live and start working.
• we can always test changes later to evaluate effectiveness.

Everyone has an opinion on how something should look so lets focus on elements that meet your site goals

That being said, the design company isn’t always right either.  I’ve seen a lot of designs that were very unique, pretty, or intence that had very little practical value to  a visitor.  It appears it was designed for design sake with no clear intention.

At Webmanna we probably do way too much for our clients.  We want so much to please that sometimes we will spend weeks making little changes.  This probably not the best practice.  It enables clients to make contstant changes and annoys the staff who have some projects that stretch out forever and never seem to get completed.  They don’t get paid until the site is completed. The main issue is the client already approved it, and then comes back and wants to try something else.  We do our best to make everyone happy, and sometimes that bites  us in the butt.

It can be a fine line, defining a completed site.  Who says it is complete?  That’s why spelling it out in a contract up front is important.  I’m recommending we alter our contracts to say “3 revisions” after initial presentation.  I have seen that adding that sort of deadline focuses everyone energy into getting the details right with just a few instead of a few dozen.  Read about Parkinsons law of deadlines. So many changes costs everybody time and money.  Further changes should occur under a maintenance agreement or an hourly fee.

The words in the title tag appear in the link that pops up in the search result. This is where you give the search engines and visitors an idea of who you are and why they should bother with you. Short and Sweet and Keyword Clarity. Each page should have a title tag that represents the core message of that page.

It’s so simple and so important that I will say it again, use but do not abuse your tags people. A lot of good would occur in the world if everyone walked around with tags describing their purpose.

Fresh Meat Means Frequently Updated Content

Look, in my opinion, if you don’t have the decency to put up great content you shouldn’t build a site. If that makes me a web snob than so be it. Now some people do make money with craptent sites, but I want nothing to do with them and sooner or later neither do the search engines. People want to read relevant interesting words and creepily enough so do search engine spiders. (I wish we called them butterflies instead of spiders…)

Keep writing, keep growing, keep adding and amazing things will happen to you and your website. I guarantee it.