Search Engine Optimization.

It’s about being an effective ambassador. A go between for a website and a search engine, a designer and a copywriter, the site owner and the site visitor. Optimizing a site is exactly what it sounds like, increasing the overall and total effectiveness of your web presentation.

Optimize your content, your code, the visual effect and the site elements to please both human visitors and web protocols.

Site elements include everything from navigation buttons to shopping carts. Everything plays a part in the popularity contest.