The key to website design is creating a site attractive to human visitors and search engine spiders.  It’s like nurturing a healthy human being.  A healthy inside and a well groomed outside creates better chances for success.  Your site needs the right coding, clean and robust, and an attractive user interface.

The elements of the interface design are all in color and lines, interwoven with copy that meets the reader where they are and helps them get to the right place.

The code underneath needs to be simple and uncluttered, no broken links, no bulky tables, and in plain simple language so more search engines and browsers can understand the picture your site is painting and present it accurately and aggressively to the world wide web.